Effective July 2019, a new logo will be used by the Entrepreneurship Educators’ Association of the Philippines Inc. ENEDA felt the need to update its old logo to a new updated design. The members felt the need to focus on establishing their brand, to highten brand recall, and also to make it easier on the eyes. The new logo needed to establish that ENEDA is an association or group of entrepreneurship educators, it is not an institution or tied to a specific educational institution, but instead is made up of academic peers in various educational institutions.
Using a flat 2D design and using a more “earthy” color palette to denote being grounded and growth. A concept of using a tree sprouting out of a book, symbolizes the growth of entrepreneurs, rooted in the mentorship, knowledge, and innovation (as innovation fuels growth). The color palette used where yellow, brown, and green.
The new logo was designed by an independent digital marketing firm, JPC Solutions.
